Overview
Campaign Specialist Jobs in Greater Kuala Lumpur at Mentaris.Asia
Title: Campaign Specialist
Company: Mentaris.Asia
Location: Greater Kuala Lumpur
Senior Campaign Specialist (MY)
Working Mode: Hybrid
Employment Type: Full-Time
Language: English
About the Role:
We’re looking for a hands-on Senior Campaign Specialist (MY) to run high-volume, revenue-impacting lifecycle and campaign executions. This role suits someone who enjoys ownership, clean execution, and improving how things are done — not just following instructions. You’ll start with the MY market and expand to regional exposure once winning formulas are proven. Key
Responsibilities
● Execute and optimise email campaigns across early to mid customer lifecycle stages
● Deliver high-volume, revenue-driven campaigns accurately and on time
● Own execution quality for email and popup communications through self-QA
● Create and refine email and popup copy across multiple campaign pillars
● Leverage AI tools to improve speed, consistency, and execution efficiency
● Work closely with business and regional teams to ensure alignment and accuracy
● Provide practical improvement suggestions based on execution results
What This Role Offers
● Ownership of 1 campaign pillar across 1–2 markets
● Direct exposure to high-revenue, high-impact campaigns
● Clear, results-driven growth path to Specialist → AM
● Structured setup (templates, SOPs, checklists) with freedom to optimise
● Strong support for AI-assisted workflows and modern CRM practices
● Start local, scale regional once performance is proven
Must Have
● 1–3 years experience in CRM, email marketing, lifecycle, or retention roles
● Strong English (spoken, written, reading); Chinese is a plus
● Experience with CRM/email platforms and basic analytics
● High attention to detail and strong execution discipline
● Clear communication and proactive problem reporting
Nice to Have
● Basic HTML knowledge
● Experience using AI tools for content or workflow efficiency
