Overview
Content Creator Jobs in Surabaya, East Java, Indonesia at RiSing Indonesia
Title: Content Creator
Company: RiSing Indonesia
Location: Surabaya, East Java, Indonesia
Company Description
RiSing (Republik Indonesia Sing) is Indonesia's #1 home karaoke entertainment platform by Happy Puppy Group, offering a portable karaoke system with access to 80,000+ licensed songs through ASIRINDO. We're making karaoke more accessible by bringing the joy of singing into every home, anytime.
Role Description
Own RiSing's content from planning to execution. You'll develop short-form video content as the core of every campaign, along with supporting content for digital channels and POSM. This is an end-to-end ownership role, from ideation and production to publishing, optimization, and performance analysis.
Job Description
1. Plan and execute content across Instagram, TikTok, YouTube, website, brochures, and other campaign channels to support brand awareness and marketing objectives.
2. Develop content ideas, scripts, creative briefs, and manage end-to-end content production to showcase the RiSing lifestyle, product experience, and campaign messages.
3. Coordinate content production with designers, creators, agencies, and internal stakeholders to ensure timely delivery and brand consistency across all touchpoints.
4. Identify and manage KOLs, singers, communities, and strategic partners for content collaborations and campaign activations.
5. Monitor content performance, consumer insights, social media trends, and competitor activities to identify opportunities and optimize reach, engagement, and conversions.
Requirement
1. Minimum 2 years of experience in content planning, social media management, content strategy, or related roles.
2. Strong understanding of TikTok and Instagram ecosystems, including trends, formats, and platform algorithms.
3. Proven ability to translate brand messaging into engaging, platform-native content.
4. Creative thinker with the ability to develop original content ideas and storytelling approaches.
5. Comfortable appearing on camera when required.
6. Strong communication and coordination skills.
7. Analytical mindset with the ability to interpret content performance and apply insights.
