Overview
Creator Affiliate Executive (Salary RM2,500 – 3,000) Jobs in Greater Kuala Lumpur at Coolmate
Title: Creator Affiliate Executive (Salary RM2,500 – 3,000)
Company: Coolmate
Location: Greater Kuala Lumpur
1. General Information
Job Title: Creator & Affiliate Executive
Department: Marketing Malaysia
Reports To: Marketing Lead (Malaysia)
Office address: https://wspace.com/ (Hybrid)
Scope of Responsibility:
• Malaysia Market
• Build and develop Coolmate’s Creator, Influencer, and Affiliate ecosystem
• Support revenue growth across TikTok Shop, Shopee, and Website through Creator Commerce initiatives
2. Role Purpose
The Creator & Affiliate Executive is responsible for building, developing, and operating Coolmate’s Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model.
This role transforms Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels for Coolmate.
3. Key Responsibilities
A. Creator Network Development (35%)
• Identify, recruit, and onboard creators aligned with Coolmate’s brand positioning.
• Build and maintain a comprehensive Creator Database in Malaysia.
• Expand creator networks across:
– Running Creators
– Pickleball Creators
– Fitness Creators
– Lifestyle Creators
– Campus Creators
• Develop and maintain strong relationships with creators.
• Monitor collaboration performance and recommend expansion opportunities.
B. Affiliate Program Development (35%)
• Recruit and onboard Affiliate Partners.
• Execute Affiliate programs across TikTok Shop and Website channels.
• Guide and support affiliates in driving sales performance.
• Monitor revenue contribution and effectiveness of each affiliate partner.
• Recommend commission structures and incentive mechanisms.
C. Creator Commerce Campaign Operations (30%)
• Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.
• Track content production progress from creators.
• Ensure all creator deliverables are completed on schedule.
• Collect and analyze content performance data.
• Develop case studies and best-practice playbooks.
4. Authority & Decision-Making Rights
• Recommend creators for partnerships and collaborations.
• Propose affiliate commission and incentive structures.
• Recommend budgets for creator seeding programs.
• Evaluate creator performance and effectiveness.
• Recommend discontinuing partnerships with underperforming creators.
5. Key KPIs
Creator Growth KPIs
• Number of New Creators Recruited per Month
• Number of Active Creators
• Creator Retention Rate
• Cost per Active Creator
Affiliate KPIs
• Number of Active Affiliates
• Affiliate Revenue
• Affiliate GMV (Gross Merchandise Value)
• Affiliate Contribution Percentage
Content KPIs
• Number of UGC Videos Generated
• Creator Content Volume
• Monthly Content Assets Created
Commerce KPIs
• Creator-Attributed Revenue
• Affiliate-Attributed Revenue
• TikTok Shop Creator GMV
• Cost per Creator Conversion
6. Reporting Requirements
• Weekly Creator Report
• Weekly Affiliate Report
• Monthly Creator Performance Review
• Monthly Affiliate Revenue Report
• Quarterly Creator Ecosystem Review
7. Qualifications & Competencies
Experience
• 1–3 years of experience in one or more of the following areas:
– Influencer Marketing
– Creator Management
– Affiliate Marketing
– TikTok Shop Operations
• Experience working directly with Creators and/or Influencers.
• Preferred experience within:
– TikTok Agencies
– Multi-Channel Networks (MCNs)
– Creator Agencies
– Ecommerce Brands
– Direct-to-Consumer (D2C) Brands
Core Competencies
Creator Scouting
• Ability to identify, evaluate, and recruit suitable creators.
• Strong understanding of creator fit and audience relevance.
Relationship Building
• Ability to establish and maintain long-term creator relationships.
• Strong stakeholder management and networking skills.
Affiliate Development
• Understanding of Affiliate Marketing models and mechanics.
• Ability to build and scale affiliate partner networks.
Social Commerce Understanding
• Strong understanding of the TikTok Shop ecosystem.
• Knowledge of Creator Commerce models.
• Understanding of Social Selling behaviors and trends.
Communication & Negotiation
• Strong communication skills.
• Basic negotiation and partnership management skills.
Data Tracking & Performance Analysis
• Monitor creator performance and effectiveness.
• Understand and track core business KPIs.
• Analyze affiliate performance and identify optimization opportunities.
