Overview

Mobile Game User Acquisition (UA) Specialist Jobs in WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at Huawei Consumer Business Group

Title: Mobile Game User Acquisition (UA) Specialist

Company: Huawei Consumer Business Group

Location: WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Description

  • Campaign Management: Run, monitor, and optimize paid ad campaigns across Google Ads, Meta, and TikTok to drive high-quality installs for our iOS and Android games.
  • Creative Optimization: Analyze the performance data of ad creatives, conceptualize new video/image ideas based on market trends, and collaborate with designers to continuously refresh high-converting marketing assets.
  • Data Tracking: Track key metrics such as CPI, ROAS, and retention daily using mobile attribution tools (e.g., AppsFlyer, Adjust) to maximize advertising ROI.

Job Requirements

  1. Experience: 1–3 years of hands-on experience in mobile game user acquisition (UA) or performance marketing.
  2. Platform Skills: Familiar with the operational backends of App Store Connect and Google Play Console.
  3. Key Skills: Strong data analytical literacy combined with a creative mindset for producing engaging ad visuals and concepts.

岗位职责

  • 渠道投放买量：负责公司 iOS 和 Android 游戏在 Google Ads、Meta、TikTok 等海外主流渠道的付费买量和广告优化，对下载量和用户质量负责。
  • 广告素材调优：定期分析广告素材的转化数据，精准捕捉海外玩家偏好，构思新的视频和图片创意脚本，并协同设计团队持续迭代高点击、高转化的素材。
  • 效果数据追踪：利用 AppsFlyer、Adjust 等归因工具及渠道后台，每日监控 CPI、ROAS、留存率等核心指标，基于数据调整投放策略，最大化提升投资回报率（ROI）。

任职要求

  1. 工作经验：1-3 年移动游戏海外投放买量（UA）或效果广告相关实操经验。
  2. 平台技能：熟悉 App Store Connect 和 Google Play Console 渠道后台的基本操作。
  3. 专业核心：具备极强的数据敏感度与分析能力，同时对游戏广告素材有敏锐的创意和构思能力。

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