Overview
Social Media Content Creator ( Fresh Graduate ) Jobs in WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at G2G
Title: Social Media Content Creator ( Fresh Graduate )
Company: G2G
Location: WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
About the Role
G2G.com is Southeast Asia’s leading marketplace for digital goods, in-game currencies, and gaming services. We’re growing fast, and our social media presence needs to keep pace.
We’re looking for a Social Media Content Creator who is AI-native by habit, not by aspiration. You’ll own the end-to-end content lifecycle — from translating campaign objectives into a content plan, producing short-form video and copy using AI generation tools, and using performance data to drive what gets made next.
This is not a role where you wait for briefs to land in your inbox. You think in platforms, move fast, and hold yourself to a high creative standard even when the tools do the heavy lifting.
What You’ll Do
Content Strategy & Planning
- Receive campaign objectives from the Social Lead and independently develop the content plan: formats, platform mix, creative angles, and posting cadence
- Own the content calendar from planning through execution — what goes out, when, and why
- Proactively pitch content ideas grounded in performance data; if a format is gaining traction, you bring the proposal
AI Video & Visual Production
- Produce short-form video content using AI generation tools (e.g. Kling, Runway, Pika, Higgsfield, or equivalent)
- Write and iterate prompts to achieve brand-consistent, publish-ready outputs with minimal rework
- Deliver platform-formatted outputs: 9:16 for TikTok/Reels, 1:1 and 4:5 for feed, 16:9 where applicable
- Quality-control every output before submission — AI-generated does not mean auto-approved
AI Copy & Scripting
- Use AI writing tools (e.g. Claude, ChatGPT, or equivalent) to develop scripts, hooks, captions, and copy variations per platform and campaign
- Produce multiple creative variants per brief for organic posting and paid social A/B testing
- Ensure copy tone is native to each platform — TikTok voice is not the same as Facebook or X
Performance Analysis & Recommendations
- Monitor channel performance weekly: reach, engagement rate, follower growth, video completion rate, saves/shares
- Identify patterns in what is and isn’t working — by format, topic, platform, and posting time
- Bring a weekly or bi-weekly performance read to the Social Lead with clear recommendations
- Flag underperforming content early; don’t wait for a monthly review to surface a week-one problem
Cross-Team Coordination
- Coordinate with the Paid Ads team to produce ad-ready creative variants from organic assets
- Align with Creative and BD/Affiliate teams on campaign-specific content needs and timelines
What We’re Looking For
Minimum Requirements
- Minimum 1 year of hands-on experience in social media content creation, digital marketing, or a related role
- Demonstrated working experience with at least one AI image or video generation tool (e.g. Kling, Runway, Pika, Midjourney, or equivalent) — a portfolio of published AI-generated content is required
- Hands-on experience using AI writing tools (e.g. Claude, ChatGPT) in a real production context: scripting, copywriting, or content ideation
- Demonstrated ability to build a content plan from a business objective, not just execute a brief someone else wrote
- Comfortable reading social media analytics and translating data into content decisions — not just reporting numbers
- Self-directed: manages own production queue, hits deadlines without being chased, and escalates blockers early
Technical Skills
- Proficient with AI video generation tools; experience with Higgsfield is a strong advantage
- Working knowledge of video assembly and light editing — CapCut, Premiere Pro, or equivalent
- Prompt engineering discipline: ability to produce consistent, brand-aligned outputs, not one-off lucky generations
- Familiar with native analytics dashboards: Meta Business Suite, TikTok Analytics, or equivalent
- Understanding of platform algorithm dynamics — what actually drives reach and retention on each channel
