Overview
TikTok Channel Executive Jobs in Petaling Jaya, Selangor, Malaysia at NSTY Holding
Title: TikTok Channel Executive
Company: NSTY Holding
Location: Petaling Jaya, Selangor, Malaysia
ABOUT NSTY HOLDING
We are a Malaysian consumer group that builds its own brands rather than distributing other people’s — fragrance, food and beverage, fashion and consumer distribution. NBDY is our fragrance label. EVRYDAY reaches customers through a national agent and reseller network. Nostalgya is our fashion brand. Our food and beverage side runs restaurant brands supplied by our own central kitchen. Manufacturing sits in Tampin, Negeri Sembilan, and our operations reach into Shenzhen and Dubai.
That is the honest pitch. The function is small, the brands are not, and what you build here will be the first version of it rather than the fifth.
ABOUT THE ROLES
For us TikTok is not a content channel. It is a shop. It has a revenue line, a commission cost and a weekly LIVE schedule, and we are looking for the person who owns all three. You would run TikTok as a business for the whole group, not brand by brand. Direct GMV is your number.
WHAT YOU WILL OWN
- TikTok revenue across the group. Direct GMV is yours, not a shared credit
- TikTok Shop for every brand: listings, price display, stock sync, order flow
- The affiliate programme, including commission terms within an approved 15 to 20 percent band
- The weekly LIVE schedule: hours on air, hosts rostered, offer sheets
- One direct report, an in-house TikTok content creator whose output you brief and direct
- Channel reporting: GMV, viewers, conversion, and what affiliate actually contributed
WHAT YOU WILL BE MEASURED ON
- Monthly TikTok GMV for the group
- Affiliate contribution as a share of channel GMV
- Commission cost held inside the approved band
- LIVE hours on air, and conversion per session
- Listing accuracy, with zero live listings carrying the wrong price or stock
WHAT WE ARE LOOKING FOR
- You have run a TikTok Shop or a comparable live-commerce channel and carried its sales number
- You are comfortable on camera and comfortable rostering other people onto it
- You have negotiated with affiliates or creators on commission, and know when to walk away from a bad rate
- You can read a session report and change next week’s offer because of it
- You work in Bahasa Malaysia and English
NICE TO HAVE
- Experience managing an affiliate or creator roster at scale
- Beauty, fragrance, FMCG or consumer retail background
- Having built a LIVE schedule from nothing rather than inherited one
WHAT YOU GET
- A channel you own outright, across every brand in the group
- A creator reporting to you, so you are directing output rather than making all of it
- Salary benchmarked against our 2026 group band framework, reviewed annually
- Statutory benefits per Malaysian law: EPF, SOCSO, EIS, annual and medical leave
A NOTE ON HOURS
LIVE selling means some evening and weekend blocks. We schedule them in advance, we do not spring them on you, and hours are recorded. If that does not fit your life right now, this is not the role — and we would rather you knew before applying.
HOW TO APPLY
Apply via https://hrnstyhiring.vercel.app/
Applications close 4th September 2026. Target start date 29 September 2026.
