Overview

Online Content Operations Specialist Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at EPOS

Title: Online Content Operations Specialist

Company: EPOS

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Content Operations Specialist

Department: E-commerce / Digital Commerce

Reports to: E-commerce Lead

Location: Kuala Lumpur

Job Summary

We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.

This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time.

The ideal candidate is highly organised, detail-oriented, and data-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.

Key ResponsibilitiesKey KPIs

  • Social Media Content Operations
  • Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels
  • Coordinate social media calendars and ensure posts are published accurately and on schedule
  • Upload and manage captions, images, videos, links, hashtags, and other content assets
  • Ensure content follows brand guidelines and is adapted appropriately for each platform
  • Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation
  • Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time
  • Marketplace & Product Listing Management
  • Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms
  • Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information
  • Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore
  • Regularly review listings for completeness, accuracy, visibility, and overall presentation
  • Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement
  • Support new product launches by ensuring listings and relevant content are ready before launch
  • Website & Digital Content Management
  • Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms
  • Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date
  • Coordinate content updates for new products, campaigns, promotions, and business initiatives
  • Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information
  • Content Optimisation & Online Visibility
  • Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance
  • Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement
  • Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion
  • Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies
  • Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements
  • Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone
  • Campaign & Promotional Content Operations
  • Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12
  • Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets
  • Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms
  • Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns
  • Content Coordination & Governance
  • Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content
  • Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements
  • Ensure consistency of product and brand information across different platforms and markets
  • Establish simple processes and checklists to reduce content errors and improve publishing efficiency
  • Ensure content complies with relevant platform policies and brand requirements
  • Reporting & Performance Analysis
  • Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders
  • Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement
  • Identify top- and underperforming content or listings and recommend optimisation actions
  • Use data and competitor insights to continuously improve content quality, exposure, and conversion
  • Content / Posting Accuracy & Completion Rate
  • Product Listing Accuracy
  • Content Publishing Timeliness
  • Social Media Reach & Engagement
  • Online Traffic / Product Views
  • CTR & Conversion Rate
  • Listing / Product Exposure
  • Content Error Rate
  • Campaign Content Execution Rate
  • Platform Compliance

Requirements

Requirements

  • 2-5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role
  • Hands-on experience managing social media content, product listings, website content, or online marketplace content
  • Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn
  • Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms
  • Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities
  • Comfortable using Excel/Google Sheets for basic reporting and analysis
  • Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous
  • Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred
  • Strong coordination and communication skills with the ability to work across multiple teams
  • Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously
  • Good command of English; proficiency in Chinese and/or Malay would be an advantage

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