Overview
Taobao Tmall Overseas-Integrated Marketing-Malaysia Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia at Alibaba Group
Title: Taobao Tmall Overseas-Integrated Marketing-Malaysia
Company: Alibaba Group
Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Campaign management: Manage daily and mega sale marketing activities, able to the communicate and manage from internal and external parties to ensure smooth launch.
- Drive organic customer acquisition and growth through effective growth strategies and tactical plans.
- Customer Insights: Familiar with the needs of Malaysian users (where to go, what to see, where to eat, what to buy, common issues).
- User experience: Discover opportunities through user insights, and work closely with team to improve consumer experience through product solutions;
- Analyze and interpret data to identify growth opportunities and optimize performance.
- Budget: Owns annual marketing and operation budget. Complies with company budget approval request processes and execution.
- Collaborate with cross-functional teams to execute growth initiatives and product launches.
Job Requirements
- More than 3 years of experience in e-commerce or marketing, with a bonus for those who have experience in the field of media agency, fintech, business development, and digital marketing;
- Sensitive to the trends of Malaysian users, able to innovate based on consumer insights, and put consumer service and experience first.
- High business acumen, with strong data analytics and project management skills. Can help the business growth through marketing planning
- Possess case-proven experience in effective consumer marketing activities, the ability to independently plan a series of activities, data analysis ability, and the ability to draw consumer insight from massive data.
- Passionate and creative—innovate from customer insights; ability to show continuous breakthrough in marketing strategy and tools and customer growth
- Able to effectively communicate and collaborate with various teams and work in fast-paced working environments;
- Fluency in Mandarin is a bonus.
